Toyota Motor Corporation

For almost two years, I worked at Percept/H, an ad agency in Bangalore. My primary client was Toyota Motor Corporation. I worked in print, radio, outdoor, and television. One of the films I wrote was for Toyota’s servicing division, Q Service, which was played in every Toyota dealership throughout India for more than a year.

I also wrote ads for Land Cruiser, Prado, Fortuner, Innova, and Toyota corporate campaigns. I worked on the ad campaigns that launched the Camry Hybrid and the Corolla Altis in India. Occasionally, I would work on something different, like a campaign incorporating a Japanese cartoon character, Ninja Hattori, to promote Toyota’s hybrid technology among kids aged 9-14.